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Marketing Tourism During Periods of Unrest: Strategies for Success
In a world where social and political landscapes can shift rapidly, tourism destinations must be prepared to navigate the challenges posed by periods of unrest, both within their borders and in neighboring regions. Effective marketing during these times requires a delicate balance of transparency, reassurance, and strategic communication. Here, we explore how destinations like Cambodia, Kenya, New Zealand, and Vietnam have approached these challenges and what other locations can learn from their experiences.
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How War and Conflict Change Perceptions: A Guide for Policy and Destination Planners