Tourism


Social Media Analytics for Small Business - Some Ideas as to how one starts
Social media analytics offer a wealth of insights that can be harnessed in various ways.
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Read more: From Insights to Action: Harnessing Social Media Analytics for Business Growth

ChatGPT and Generative AI for Tourism Part I
Imagine an invisible assistant that can compose creative, accurate, and captivating content for your travel business within minutes.
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Importance of Social Media in Travel Marketing
Understanding the reach and influence of images and narratives. Providing small operators with competitive advantages when 'going direct' to consumers.
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Social Media and Your Brand
Easy Steps to Building an Online Visual Presence that Resonates with potential clients.
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Read more: How to Communicate a “Branded” Image on Social Media

Practices on Social Media that will attract the "Green Traveler"
Step-by-step instructions to increase visibility an gain market and mindshare.
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How to Use Buyer Personas in Social Media Marketing
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Read more: Personas for Social Media Targeting - Kep and Kampot - Cambodia
Introduction
Kep and Kampot, Cambodia's hidden gems, present a plethora of opportunities for sustainable tourism. With lush jungles, breathtaking landscapes, and vibrant communities, these regions are increasingly attracting socially conscious travelers. This article explores how small operators can harness social media and unique offerings to reach the younger Instagram crowd and multimedia enthusiasts.
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Read more: How to Market Sustainable Tourism in Kep and Kampot, Cambodia

If a destination wants to attract digital nomads, what should it consider and what can it do policy-wise to attract them?
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Read more: Tourist Visa Validity - Digital Nomads - Accommodating Long Stay Visitors